Agency: Nine10 / imageDESIGN
The County of Grande Prairie's Middle of Everywhere serves as the Economic Development team's resource to showcase innovation, commerce, forestry, Clairmont, energy, and agriculture ventures throughout GP's County. I was tasked with creating a website refresh from what they had currently, establish user goals, and bring a modern take to the site, ultimately to attract potential businesses and investors.
The use of bold, high-quality images immediately captures the viewer's attention and creates a sense of excitement and possibility. The color scheme is also well thought out, with a mix of vibrant and muted tones that reflect the energy and natural beauty of the region.
The navigation menu is clear and easy to use, allowing visitors to quickly find the information they need about the company's services and the benefits of investing in the area. Motion elements are used throughout to keep it friendly and engaging. This is a great example of of when branding meets web.